LOST (and FOUND) in TRANSLATION #010 – “BURIKKO”
25/05/2015 5 min read
Do you treat your male friends the same way you treat your female friends? Probably not. Our attitude tends to change a little when we’re dealing with someone of the opposite sex. Usually for the better. After all, when confronted by a potential mate, we want to show ourselves in the most flattering light, right? Today, we’re going to look at a certain personality type that takes this concept to the extreme. Today’s word: ぶりっ子 (burikko) “Buri” means to “to act” or “to behave”. The word “Ko” (子) means child, but often refers to a female (you probably know that lots of Japanese female names end in “ko”: Momoko, Ryoko etc.) A burikko is someone, usually a female, who acts cute and helpless for the purpose of attracting the opposite sex. This is a relatively new word. It comes from 可愛い子ぶる子 (Kawaiiko buru ko – A girl who acts cute), which was eventually shortened to “burikko”.Usually, they’re pretty normal. But in the presence of an (attractive) male, a burikko might do things like:
- Talk in a high, anime-like voice.
- Refer to herself in the third person (small kids do this in Japanese, so it’s considered cute).
- Overreact when seeing something cute or eating something delicious.
- Puff up her cheeks when angry.
- Tug on someone’s shirt when trying to get their attention.
- Pretend to cry.
- Pretend to be dumb.